Viral Marketing: Visit Port Jefferson
For my Viral Marketing campaign, I decided to use my job at the Village of Port Jefferson to create a viral campaign. Through our Facebook Page, Twitter Account and Website, we advertised that visitors could “Become a Part of Port Jefferson Internet History” by visiting Port Jefferson between April 13 and April 18 and take photos of their families and friends downtown, and posting these photos on our Facebook Page. I wasn’t sure how many entries to expect, because of the last minute aspect of the event. I was hoping for a minimum of 10 entries.
I was very surprised with the publicity that we received through Social Media for this campaign. Our initial post on Twitter was retweeted 15 times, and then other people posted about the campaign in their own words at least 10 other times. At the end of the timeframe for the project, we received 30 entries. Even more impressive was the 150 additional “Likes” that we received on our Facebook Page. Now these 150 new people will be able to stay up to date with what is going on in Port Jefferson. All in all, I think that this campaign was very successful, much more successful than I had originally planned on.