For my viral marketing project, I highlighted a campaign called “Rep. Scott Boyd’s Pink Hair for Breast Cancer Challenge.” This campaign is a challenge from Rep. Scott Boyd for $10,000 to be raised for the PA Breast Cancer Coalition (PBCC). If the goal is met, he will dye his hair pink for the first home run derby on July 1st.
The overall goal is to raise $10,000 for the Coalition. With this campaign, I wanted to reach out to people outside of the primary audience of the PBCC. I created an event page on Facebook for the campaign. This page was a way to spread the message to non-conventional constituents. All of my personal Facebook friends in addition to the friends of the PBCC staff were invited to the “event.”
At the time of this posting, there are 61 people “attending” the event with 122 people “maybe attending.” With this event, it will appear on the Facebook homepage of those who are attending or maybe attending until it ends on July 1st. This serves as a reminder for people to take a look at the campaign page. Prior to the creation of the Facebook event, a total of $475 donated. At the time of this posting, a total of $640 has been donated. As a bonus, the Facebook Page has increased its connections as an indirect benefit. At the beginning of the campaign, the page had 2,171 fans. Now the page has 2,252 fans.
The campaign will continue until July 1st to try and raise $10,000 for the PA Breast Cancer Coalition. The PBCC is doing a push to encourage its Facebook friends to invite 10 friends to donate $10. This way it can increase it’s fan base on Facebook and reach additional people.